When Do You Actually Need a Landing Page?
Many believe that a beautiful website automatically brings in orders. However, from a technical and product perspective, the reality is quite different. Unless you're building software, you might not need one just yet.
1. The Harsh Truth: Most people... don't need it yet
If you're starting small, a flashy Landing Page can often be a time-consuming trap.
Marketing is more important: In the early stages, where you show up on social media and how you consult with your customers matters much more than whether your website has smooth animations.
Focus on core value: Instead of building a site, spend that time figuring out what your customers truly need. A great product on a simple site will always beat a mediocre product on a fancy one.
Advice: Don't let designing a Landing Page become a form of "productive procrastination" to avoid the actual work of selling.
2. So, when do you actually need a Landing Page?
A Landing Page should only come into play once you've moved past the experimental phase and start seeing positive signals:
- When you become profitable: Once your product has proven its value and revenue is flowing in, that's when you need a dedicated place to showcase it.
- When you want to "Level Up": To sell high-quality products, you need a professional face to build trust so customers feel confident in their purchase.
- When you want to scale your business: At this point, a Landing Page acts like a 24/7 salesperson, helping you deliver a consistent message and your minimalist philosophy to thousands of people.
3. Top-Tier Free Tools for Everyone
You don't need to be a developer to own a great website. Start with these simple yet powerful tools to test the market:
- Framer: If Canva is just "okay," Framer allows you to create high-end websites with professional animations.
- Linktree: Perfect for consolidating sales links and contact information.
- Carrd.co: Extremely lightweight, lightning-fast, and provides standard templates for sales or personal portfolios.
Summary
A Landing Page is a lever, not the engine. If your engine (product and marketing) isn't running, the lever won't do much. Focus on your core value and nurture your projects in the most practical way possible.